It
is quite natural that you have questions regarding owning an updated &
responsive website. Having a question regarding revamping your current dull and
monotonous website is nothing new and as a business owner, you shouldn't be
afraid to express your view.
However,
does a credible, user-friendly website design truly matter? Out of curiosity,
you have taken a day off from your managing duty and with a hot mug of coffee,
you have started searching for a website designing company who can change the
website for you. However, until now you are not convinced that the investment
you are about to make to enhance the user experience will create more business!
Despite your skepticism, if you search a bit about " advantages of great
website design", you will find out almost every single study shows a well
built, well managed, aesthetically pleasing and eye candy design have a huge
impact on the success of small & large businesses.
There
are several explanations for why a properly designed website will attract a
huge number of diverse clients to your organization. Here are most crucial
three components that need to follow as a website designer while designing a
website.
Simplified
navigation: An intuitive & user-friendly website navigation is possibly the
most crucial element of a website. Today, a website can hold multiple pages and
a well thought out navigation page layout will definitely make the page
transition more comfortable and user-friendly. When designing a website,
sometimes developer/ designers get carried away with modern design & fancy
typeface. According to the researchers, simplified navigation maximizes
customer return and reduces customer bounce rate. To all my fellow developer
and designers I would like to request that make the websites' navigation so
easy that even your grandma won't ask you for any help!
Brand
consistency: The brand logo is a crucial part of any business. Maybe sometimes
the logo itself symbolize organizations' trustworthiness, service type, and
quality. Am I bragging about a logo way too much? Let me explain! Think about
those times when you are hungry, driving in the road suddenly you spot a yellow
"M" sign near a gas station. Feeling even hungrier? Do you read the
sign and then decide if you are having "Triple Cheeseburger" or
"Sausage McGriddles"? I think you know where I am going with that
now! As a designer, you need to remember that it is crucial that you carry the
brand logo on every single page of the website. And always remember to use
consistent font style because sometimes a font style becomes an identity of the
organization! It is necessary that visitors can recognize the brand by watching
a glimpse of a part of the logo itself. It's extremely significant to your
visitors to be able to identify your brand in every kind of communication so
they really associate your brand position and promise along with your business.
Trust:
Trust is one of the most crucial parts of any type of business success. It is
incredibly important that you keep building trust with your visitors, although,
it won't happen until you know them & their value. To build trust, you need
to be transparent and you should clearly communicate with the client. Before
overhauling the website, maybe you can share some new website templet with the
clients and ask them for valuable feedback. In this way, your clients will feel
that they matter to you and you will have the best suitable design preferred
for customers itself. If you are a designer, it is important to ask the
business owner about customer diversity and if the business owner doesn't know
about that, ask them to do the mentioned procedure. By creating a client's
preferred website, business owners will clearly enjoy the rise in website
traffic and sales.
The
internet can be quite a scary place for those who usually do business in an old
traditional way. Promotion of a business through internet is quite challenging,
however, a good website design can help to minimize risk. If a website is made
and managed properly, customers will definitely come back to your online place
and conduct business along with the organization.
Once
a wise man said,, "great power comes with great responsibility"! So
remember, as a designer/ developer you hold an immense power or maybe the
future of a person and his/ her dream. Never jump on the horse when you get a
project. Sit with your client, ask a lot question (even stupid ones if
necessary) then utilize your expertise and give a wing to your creativity! You
can only grow together.
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